The risks of personalization in marketing.Personalization is like the holy grail for marketers. The possibility of knowing the desires or needs of our target audience to make the…Mar 13, 2020Mar 13, 2020
Attention span’s evolutionFor better or worse, digital has changed our lives. Shopping, watching TV series or traveling have been altered and during this process…Dec 26, 2019Dec 26, 2019
Landing Pages: Avoiding forced landings.It’s no news that landing pages are an essential part for any digital advertising strategy, but many times clients consider that they’re…Dec 26, 2019Dec 26, 2019
Augmented reality: the right wayWithin the spectrum of virtual reality, augmented reality is increasingly predominant. Better (and more accessible) mobile devices have…Jun 21, 2019Jun 21, 2019
The present and future of voice searchVoice search is quite simple. Instead of typing a search, people use their voice. And that’s where the main difference lies. We don’t…May 9, 2019May 9, 2019
E-mail marketing: the eternal workhouseIn digital marketing we currently talk about programmatic buying, social media marketing, viral videos, virtual reality, augmented reality…Apr 4, 2019Apr 4, 2019
