aenima.agencyThe risks of personalization in marketing.Personalization is like the holy grail for marketers. The possibility of knowing the desires or needs of our target audience to make the…3 min read·Mar 13, 2020----
aenima.agencyAttention span’s evolutionFor better or worse, digital has changed our lives. Shopping, watching TV series or traveling have been altered and during this process…4 min read·Dec 26, 2019----
aenima.agencyLanding Pages: Avoiding forced landings.It’s no news that landing pages are an essential part for any digital advertising strategy, but many times clients consider that they’re…4 min read·Dec 26, 2019----
aenima.agencyAugmented reality: the right wayWithin the spectrum of virtual reality, augmented reality is increasingly predominant. Better (and more accessible) mobile devices have…4 min read·Jun 21, 2019----
aenima.agencyThe present and future of voice searchVoice search is quite simple. Instead of typing a search, people use their voice. And that’s where the main difference lies. We don’t…4 min read·May 9, 2019----
aenima.agencyE-mail marketing: the eternal workhouseIn digital marketing we currently talk about programmatic buying, social media marketing, viral videos, virtual reality, augmented reality…3 min read·Apr 4, 2019----